Project Overview
My Role
Problems
Goals
AI Powered Personal Finance App
Clearway is an AI powered personal finance experience designed to help users understand their spending, make confident financial decisions and stay on track with their goals. The experience uses AI powered insights to turn complex financial information into clear, personalised recommendations that users can easily understand and act on.
UX/UI Design
Product Design
User Research
Interaction Design
Financial Uncertainty
Users can struggle to understand how much money they can safely spend after accounting for bills, savings and upcoming expenses.
Complex Financial Information
Traditional finance apps can present users with too much information without clearly explaining what it means for their day to day decisions.
Difficulty Planning Ahead
Users may find it difficult to balance everyday spending with longer term financial goals such as holidays, savings or larger purchases.
Lack of Personalised Guidance
Users need financial information to feel relevant to their individual circumstances rather than receiving generic budgeting advice.
Make Spending Decisions Easier
Give users a clear understanding of how much they can safely spend without affecting their essential expenses or financial goals.
Provide Clear Financial Insights
Use AI to explain the reasoning behind financial recommendations in a simple and transparent way.
Support Better Planning
Help users plan their weekly spending while keeping track of upcoming bills and personal savings goals.
Build User Confidence
Give users the information they need to make financial decisions with greater confidence and less uncertainty.
Design Approach
Colours
Visual Direction
I used a warm, neutral colour palette combined with deep navy and muted green tones to create a calm and trustworthy financial experience. The soft background reduces visual pressure while allowing important financial information to remain clear and easy to understand.
Trust & Clarity
Deep navy is used for primary actions and key information to communicate reliability and stability. Muted green is used to represent positive financial outcomes and safe spending recommendations.
Visual Hierarchy
The interface uses cards, clear spacing and simple data visualisations to organise financial information into manageable sections. Important figures such as safe to spend amounts and financial recommendations are given strong visual priority.
Outcomes
Personal Discovery
AI-Powered Insights
The AI Financial Insight feature explains why the user's safe to spend amount has been calculated. Rather than presenting a single number without context, Clearway shows the financial factors considered, including income, rent, utilities, savings goals and safety buffers.
Affordability Check
The Affordability Check allows users to test potential purchases before committing to them. Clearway considers the user's current financial position and provides a clear recommendation while showing how the purchase would affect their available spending.
AI Powered Recommendation
The AI recommendation provides users with a personalised response based on their financial circumstances. Users can understand whether they can afford a purchase, see the impact on their safe to spend amount and choose whether to adjust their plan or continue with the purchase.
Adaptive Weekly Plan
The weekly plan adapts to the user's financial activity and upcoming expenses. This gives users a clearer view of how their spending may change throughout the week while keeping longer term goals visible.
Greater Financial Clarity
Clearway transforms complex financial information into simple, actionable insights. Users can immediately understand their safe to spend amount and the factors influencing it.
Confident Spending Decisions
The affordability feature helps users make informed decisions before purchasing something by showing whether the expense fits within their current financial situation.
Personalised Financial Guidance
AI powered insights make financial recommendations more relevant by considering the user's income, expenses, goals and safety buffer rather than relying on generic budgeting rules.
Better Financial Planning
The adaptive weekly plan helps users balance everyday spending with upcoming expenses and longer term goals, creating a more proactive approach to personal finance.
A More Human Financial Experience
The final design makes personal finance feel less intimidating by combining clear information, transparent AI recommendations and simple decision-making tools. Clearway helps users move from simply checking their finances to understanding what their money means and what they can confidently do next.